As the relationship between scent and memory is one of the cornerstones of the Demeter Fragrance Library, a fragrance inspired by Bazooka Bubble Gum was a natural. Bazooka, with its distinctive name, taste, and red, white and blue logo and packaging, soon became a familiar part of Americana. As a matter of fact, a psychological study of tastes and smells that bring back memories found that one of the most frequently identified items was Bazooka Bubble Gum.