The Scent

The smell you get when you first turn on your air conditioner. It goes to show that odd aroma can be very appealing.

The Inspiration

As told by one of Demeter's own: "One of the largest woman's magazines put my home number in by mistake. Late one night, a really lovely woman from New Jersey called. We chatted for a while about Demeter, and finally I asked her what aroma she really enjoyed. She said 'You know it's the smell of first turning my air conditioners in May'.

And I replied: 'Well that's Mildew'.

We did Mildew in honor of her. And sent her some, much to her happy surprise.